Tips for Using Social Media Marketing to Promote Your Book

Tips for Using Social Media Marketing to Promote Your BookTips for Using Social Media Marketing to Promote Your BookBook marketing campaigns certainly benefit from the effective use of erreichbar social networks. Below, book publicity and marketing coach and consultant, Sandra Beckwith, she shares her thoughts on how authors can do a better job of leveraging their online social networks to promote their books. Tell Readers What They Will Get From Your Book on Social Media Social media networks are certainly an important part of a book marketing campaign and, because theyre so accessible, thats what most authors tend to focus on. But one book promotion tip that will help you stand out across all your networks social media and otherwise is focus on what readers will get from your book. The fact that the book exists is notlage news enough. Your friends might buy your writing because they want to support your lifelong dream of writing a book or help you get further in your goal to be an Amazon best-selling author- but how many friends do you have? Their friends want to be entertained, or are interested in the information they can learn from your book- its the content that will bring readers to your book. Thats what you need to make sure to share in your book marketing and publicity efforts. Change Your Book Marketing Message for Each Social Media Demographic In terms of rising above the noise, whats true for traditional media is also true for social media crafting your message is not a one-size-fits-all situation. The type and tone of information you share might vary from network to network. For example, say you wrote a professional book about your industry- your tweets would be short, pithy and informal, while your blog posts might be information-rich and full of useful links. Leverage Each Social Media Platform Differently to Market Your Book facebook inc (Personal) Heres a good case for why content is important- in order for information to go vira l, it needs to seem interesting or useful enough to pass along. How many of your Facebook friends (and their friends) might find something interesting enough about your book to share it with their networks? Send them a message with a link to the books purchase page at your favorite retailer, and ask them to share it on their walls.Facebook (Professional) Do you have a separate fan page for your book or one of its characters? These pages encourage interaction, which, in turn, drives traffic. Ask people to participate, as well as share information about the book on their own pages. Blog You have more flexibility on your own blog so, if at all possible, create a page for your book and share why your book is important and how it will help educate, entertain, or inform readers. When your post updates, you can link back to that page. Ask your blog subscribers to consider sharing that information with their own networks and groups, and, of course, offer to do an interview or guest post rel ated to your book on their blogs, too.Twitter Of course, youll tweet about your book to your followers, but be smart about it. Dont do it constantly, and be sure not to make it a hard schlussverkauf pitch (Buy my book) But instead, share tidbits that help people understand your books value. These are the most likely to be re-Tweeted. Your Google Circle The Circles tool on Google is tailor-made for author networking. Create a Circle for those in your Google network who might be interested in your book and share interesting book-related information with them. Keep Your Social Media Pages Updated Be sure to keep all your online social networks updated on your virtual book tour stops, media interviews that appear online, and so on. You never know which one a potential reader will visit- you dont want to take the chance that someone interested in your book will miss information that might engage him or her. Also, its important to remember that social networks were developed to emulat e our real-world networks- to be social, to engage, to share, to learn- not merely to sell. Be active in your groups, participate in online forums. Share news of your book, but avoid any hard-sell messages. And be generous and reciprocal with those in your social media networks- do unto them as you would have them do to you. Post, tweet and share their news, as well. Of course, online social networks arent the only kind we all have. Utilize all your social networks in your book marketing campaign. Sandra Beckwith, a former award-winning publicist, now teaches authors how to become their own book publicists. For more book publicity and promotion tips, and to sign up for her free newsletter, visit buildbookbuzz.com.

Sheryl Sandberg has one tip for making each workday joyous

Sheryl Sandberg has one tip for making each workday joyousSheryl Sandberg has one tip for making each workday joyousOn Friday morning, Facebook COO Sheryl Sandberg spoke to the graduating class of Virginia Tech, sharing her message of resilience.In the commencement speech, Sandberg spoke candidly about the death of her husband,SurveyMonkey CEO Dave Goldberg, who died suddenly in 2015 fromcardiac arrhythmia.I know important day, its raining and Im up here talking about death. But I promise you theres a reason and even one thats not evensad, Sandberg said. The reason Sandberg was speaking about her personal tragedy was to teach the graduates a lesson about thestrength to rely on others because there are times to lean in and there are times to lean on.(To hear the full speech, fast forward to 10824 in this video)(function(d, s, id) var js, fjs = d.getElementsByTagName(s)0 if (d.getElementById(id)) return js = d.createElement(s) js.id = id js.src = https//connect.facebook.net/en_U S/sdk.jsxfbml=1version=v3.1 fjs.parentNode.insertBefore(js, fjs)(document, script, facebook-jssdk))We are born with a certain amount of resilienceBecoming a widow with two young children fundamentally changed how she saw the world, Sandberg said. She said her motherstayed with me for the very first month, literally holding me asI cried myself to sleep. I had never felt weaker.But as she wondered how she and her children could ever move past this tragedy, she also hit the books with her friend, organizationalpsychologist Adam Grant. Their research led to Sandbergs second book, Option B, on how people have recovered from hardship and loss.Sandberg noted that her journey towards resilience is not unique, citing the Virginia Tech shooting in 2007.We are not born with a certain amountof resilience it is a muscle and that means we can build it, she said. We build it together, as a community. Thats called collective resilience, its an incredibly powerful force and its one that our count ry and our world need a lot more of right now. It is in our relationships with each other that we find our will to live, our capacity to love, and our ability to bring change into thisworld.A simple practice to remember your joy every daySandberg said we can strengthen our resilience through shared experiences and through shared narratives.These actions do not have to be huge to be meaningful, she noted. They can be as small as laughing together until your sides ache or as big as holding each other while you cry.For Sandberg, her husbands deathhas made her more grateful now than I was before for my family and especially my children.Before bed, she now writes down three moments of personal joy, a practice she started lastJanuary. I used to go to bed every night thinkingabout whatI did wrong and what I was goingto do wrong the next day.Now I go to sleep thinking of what went right.

New Book from ASME Press Focuses on Ultrasonic Welding

New Book from ASME Press Focuses on Ultrasonic Welding New Book from ASME Press Focuses on Ultrasonic Welding New Book from ASME Press Focuses on Ultrasonic WeldingMay 26, 2017 ASME Press recently published a new book exploring the topic of ultrasonic welding of lithium-ion (li-ion) batteries, a high-power energy source that has experienced rapid growth over the past decade due to the popularity of li-ion battery powered electric vehicles. Written by Wayne W. Cai, Bongsu Kang, and S. Jack Hu three established experts in the field Ultrasonic Welding of Lithium-Ion Batteries provides readers with a unique look at ultrasonic metal welding, particularly in the manufacturing of li-ion battery cells, modules and packs used in electric vehicles. The books main emphasis is on two-layer and multi-layer aluminum and copper welding configurations. The theories and techniques highlighted in the book are highly transferable and extendable to other li-ion battery applications, and should be val uable to professionals across the battery manufacturing and electric vehicle industries, according to the authors.Following an introduction to the topic, in which the authors offer an overview of li-ion batteries and battery joining technologies, the books chapters address topic including joint quality and weld attributes welding mechanisms and failure transient temperature and heat flux measurement using thin-film microsensors motion analysis for multilayer sheets coupled thermomechanical simulation microstructure evolution and physics-based modeling process monitoring using online senor signals tool wear monitoring and fundamental dynamics of ultrasonic welding.The 264-page book (Order No. 861257) can be purchased by ASME members for $99 a savings of $25 off the list price. For mora information on Ultrasonic Welding of Lithium-Ion Batteries, or to order a copy, visit www.asme.org/products/books/ultrasonic-welding-of-lithiumion-batteries.

Small Business Hiring Resources

Small Business Hiring ResourcesSmall Business Hiring ResourcesSmall Business Hiring ResourcesThis article is from The Small Business Hiring GuideThese websites can be useful for small business hiring.US Chamber of CommerceUS Department of LaborThe federal agency responsible for all employment issues offers a range of services, including an interactive tool that provides information on federal employment laws.Bureau of Labor StatisticsData and statistics from the federal government, including information related to average hourly earnings, changes in the unemployment rate, productivity costs, and more.Internal Revenue ServiceThe source for tax forms, bulletins and other information related to the tax implications of employment.US Small Business AdministrationThe SBAs Office of Advocacy regularly collects data related to the role of small employers in the U.S. economy.US Chamber of Commerce Tax Tips for Small BusinessesAn IRS campaign to educate self-employed and small business taxpaye rs about their federal tax responsibilities and common pitfalls.None of the information provided herein constitutes legal advice on behalf of Monster.

New Questions About Skill to Put on Resume Answered and Why You Must Read Every Word of This Report

New Questions About Skill to Put on Resume Answered and Why You Must Read Every Word of This Report How to Choose Skill to Put on Resume Youre additionally welcome to contact me in case you have some questions on the subject. A great editing job will take just a little longerand some particular tactics intended to catch resume errors. Review their About Us page and see whether your soft abilities or attributes are aligned with the organizations core values. Although interviews are never just the same, you will realize that some questions are repeated frequently. Hard skills are quantifiable and frequently learned from school or at work. Your skills are an overview of what you could do for the prospective employer if you were offered the work at the moment. So as to convince the hiring manager that you truly have the leadership skills, youve got to mention all the accomplishments which you have done in your prior jobs or organizations. Strong planning abilities and organizat ion are traits which are highly desired in an employee, particularly in the plan world. If it is a project management role, it is possible to alfruchtwein be certain to use MS Project or Primavera. Employees believe they can return and forth between mental pursuits and keep on top of both. A Key Skills section, on the flip side, is listed on top of a resume. Customer service workers have to be resilient. Life After Skill to Put on Resume Actually, there are particular jobs in which its important to set a skill section at or close to the top of the resume. The skill section may be the most important section on your resume if you place it together correctly. Your skills section stipulates a window into how much capability youll be able to bring to the business. In truth, it might be appropriate to incorporate a more prominent core competencies section at the peak of your resume with thorough descriptions of certain skills if theyre absolutely central to success in the desir ed position. While you have to be in a position to talk clearly to both sides, you also need to be in a position to listen. As stated earlier, assessing soft skills is significantly more difficult. There are a couple diverse forms of skill sections and formatting options which you should think about when crafting your resume. There are styles of preparing your skills section that may still show you in the very best light. Should you not include a suitable work experience, youre likely to have to highlight your own private projects instead. Actually, there are dozens and dozens of skills you could have. Also, you will likely wish to prevent any jobs that need you to devote a good verstndigung im strafverfahren of time using your burn out skills. Technical skills are either something youve got or you dont, but theyre always something which it is possible to learn. A really important part of the job is the ability to acquire information from a myriad of sources. Nevertheless, i f you are going to be able to investigate the company that youre making use of to and the particular job and its necessities, its likely that youll be a little extra daring by writing down among the stuff you think you can get on such a job. Before you submit your resume to make an application for work, take the opportunity to reassess and refresh your resume so that its going to provide you with the ideal opportunity to have the interview. Whats more, a couple of couple more things you want to not forget when you ask your self about ways to construct a resume to discover the job. In the event the business is using SalesForce, theyd like to get a candidate whos already acquainted with the computer software. Obtaining a job for a customer service agent may be a rewarding career choice. Make certain you decide prime high quality websites and examine theyre active or you could possibly be viewed as unprofessional. Contemporary business is about change. A hiring manager will be se arching for skills which are the absolute most relevant to the job accessible. Irrespective of where you include your skills section on your resume, you can be sure that the hiring manager will find it and definitely likely to ask about doing it. It is possible to still prove that youre fantastic for the job. HR, on the flip side, evaluates your resume based just on the requirements in the work post.

Internships To Pay or Not to Pay - Spark Hire

Internships To Pay or Not to Pay - Spark HireAccording to Ross Perlin, the author of a book titled Intern Nation How to Earn Nothing and Learn Little in the Brave New Economy, there are about 1.5 million internships in the U.S. each year, nearly half unpaid. Unpaid internships and paid internships are clearly a popular staple in the job market these days. As you know, internships are no new trend. They have been around for quite some time as a way for young job seekers and workers to get their foot in the door and gain some in-depth learning on the industry of their interest.Unpaid internships arent new either, but as of late there has been much controversy on whether or not unpaid internships are moral. Since the recession, many employers thought it clever to lay off some of their employees and replace them with unpaid students or young workers under the guise of an internship. This is clearly wrong, but unpaid internships can mucksmuschenstill provide a benefit for students. So as an employer or hiring manager, should you offer a paid internship or an unpaid internship?It is evident when you search through job boards and university job posts that unpaid internships are still very popular. Its true that unpaid internships can be extremely beneficial, especially if interns are earning college credit for the work they are doing. Many universities, like DePaul University, actually require their students to complete an internship before they graduate. The internship must be approved by the professor and they must earn college credit for it. The internship and the work is closely watched, and the intern/student ends up gaining a good amount of knowledge and experience in their desired field. Back in 1938 the Fair Labor Standards Act was passed that placed a 6-point test that unpaid internships must pass in order to be lawful and fair.If your company is thinking of offering unpaid internships to students or young workers, you must be koranvers the position covers a ll six of these points1. The internship must be similar to training that would be given in an educational environment2. The internship must be for the benefit of the intern3. The intern does not displace regular employees4. The employer derives no immediate advantage from the intern5. The intern is not entitled to a job at the end of the internship and6. The intern understands that he or she is not entitled to wages.If the unpaid internship you offer, or are thinking to offer, does not comply with these points, then it would be best to map out a payment plan for the interns you intend to bring on. Without doing so could turn your offered unpaid internship into a costly lawsuit. If it is not in your companys budget to pay interns on a regular basis, thats fine but you must be sure the interns are learning something of value from their internship. If its clear that your interns wont continue to learn and earn valuable experience working in just one department the whole time, then cons ider rotating interns between departments or offices.With this, the interns are gaining comprehensive knowledge in the industry they are interested in and get to experience the workings of different departments within an organization or company. Furthermore, if the unpaid internship route is the way you want to go still, then it is highly recommended by the Department of Labor that your internships have set durations. Meaning there is a clear start and end date. Without this, it can be easy for companies to take advantage of their interns.If you know very well that the internship you are offering will not be greatly beneficial to those that take it in terms of experience and building a skill set, then it is best you pay your interns. Ultimately, the decision is up to your company and whoever is in charge of creating these internship programs. However, those involved should know full well that interns and internships that are abused or used improperly may come at a huge cost to you a nd your company in the end.If you offer internships, are they paid or unpaid? What do you think of unpaid internships? Let us know in the comments section below

Mistakes You Make When You Dont Love Your Job - The Muse

Mistakes You Make When You Dont Love Your Job - The MuseMistakes You Make When You Dont Love Your Job Youd be lying to yourself if you said theres never been a day you walked into work and thought to yourself, I dont love this job, but its fine for now. You might also think that if you dont completely hate your gig, you actually kind of like it. Sure, theres nothing wrong with being content with what you do for a living, but if youre feeling sort of meh about your current job, youre probably making some mistakes that might be costing you a position you love down the line. For example, here are a few of the most common errors people who are sort-of-kind-of OK with their jobs make. 1. You Turn Down Networking Opportunities Too QuicklySome of you might be skittish about rocking the boat at your current company. And there might be a few of you who just cant find the motivation to meet new people outside of working hours. But in either case, its surprisingly common for folks who are OK wi th their current roles to turn down opportunities. Theres no point, you might say, Why would I go out of my way to meet someone for coffee when Im not looking? However, there are two things you need to remember. First, no matter what anyone tells you, networking meetings dont have to go on and on forever. But more importantly, you might be turning down a chance to hear about a more exciting job at a company youve always wanted to join. No guarantees, of course. But if you keep turning down your contacts invitations for coffee, youre only stunting your own career growth.2. Youre Not Looking Around at What Else Might be Out ThereIm going to let you in on what my life was like a few years ago when I felt that my job was not great, but fine for that period of my life. (Spoiler Its not very exciting). Id go to work, get through my to-do list, buchen dinner from the cafe around the corner from my apartment, and then go to bed at a not-so-reasonable hour. That was it. And for a while, I th ought I could stay satisfied sticking to that dull bung for a few years. The only problem with that thinking was that it would mean Id be sticking to that monotonous routine for a few years. And even though I liked the people I worked with, that was an incredibly sobering thought. But, for many individuals who are OK with their current job, thats an easy (and dangerous) trap to fall into. Im not suggesting that you throw yourself into an intense job search this second, but if youre not keeping tabs on what else might be available, you might spend way too much time feeling just meh about how your career is going. READY TO GO FROM A MEH JOB TO ONE YOU ACTUALLY LOVE?The only good answer to that is, Yes, of courseCheck out 10,000+ openings now 3. Youre Getting Down on Yourself Way Too EasilyOK, truth time. How often do you thank your lucky stars for the fact that youre at least somewhat satisfied with your job because you dont think you could do much better? I know the feeling all too w ell and believe me when I say I also understand how much it sucks. Why risk a decent salary and a routine youre somewhat comfortable with, especially if it means applying for (and possibly getting rejected for) different jobs, right? While its understandable to feel this way, you have much more to lose by not putting yourself out there for your dream job than you do by staying silent and trudging on in your current gig.Its scary, full of uncertainty, and could lead to what feels like a never-ending search. But even if your efforts dont pay immediate dividends, you are not just good enough. If youre not completely happy with what youre doing, you owe it to yourself to see if a more exciting company agrees with me about what you bring to the table. Hey, I get it. If life at work is comfortable enough for you, why would you tempt fate by starting to look elsewhere? And speaking of the job search, when has that ever been fun for anyone, right? However, as someone whos taken a few risks and finally landed at a place I love, I know that its ultimately worth the risk. Whether its because you lack the motivation or confidence in yourself to find something better, trust me- if I can do it, anyone can- and should.

8 Signs Youre the Toxic Co-Worker in the Office

8 Signs Youre the Toxic Co-Worker in the Office8 Signs Youre the Toxic Co-Worker in the Office Toxicity can transform an otherwise pleasant work environment into one in which productivity suffers, morale erodes and employees are looking for the first available lifeboat. Toxic bosses and co-workers can make or break an organization. We know who they are , as they typically make themselves easy to spot. But what if your company is staffed by a slate of seemingly awesome people? You might have lucked out, or perhaps your worst fears are finally being realized What if youre the toxic co-worker?Usually, youll have some sort of idea that youre disliked. But self-awareness is often lacking for many people. And in any case, stepping back and taking stock of your behavior at your workplace wouldnt hurt. It might help you identify some areas in which you could improve. That might mean working on your leadership or social skills, which are becoming mora and more valuable in toda ys job market.So how can you tell whether you are the toxic co-worker? Here are eight telltale signs.Do you always seem to get left out when lunch invitations are handed out? Or perhaps there seems to be some sort of gravitational phenomenon in the break room where everybody else finds a chair away from you. Take that as a hint. People might be avoiding you, and thats a sign. Of course, this sort of social ostracizing probably hasnt gone unnoticed. So if you find yourself in a lonely and frustrating position, examine your behavior. Work on building relationships with your workmates.Are you absolutely killing it at work, hitting all of your marks and leaving the rest of the rubes in the dust? Sure, thats a good thing, but you might need to figure out why nobody else can keep up. Perhaps your success is coming at the expense of everyone else. Are you taking credit for other peoples work, swiping ideas, etc.? Thats a sure way to cement yourself as the arbeitszimmer pariah.Instead o f focusing on your own success all the time, work on lifting up those around you, building camaraderie and trying different strategies. This is a great way to work on your leadership skills and actually show the higher-ups that you can lead. If youre universally loathed, youre going to run into the ceiling eventually. You wont be promotedinto a leadership position if no one respects you.If your life at work is starting to resemble that of a teenagers, you have some problems on your hands. Theres always going to be some level of drama. But if you truly want to be successful, youll ignore it. If you find yourself consistently at the center of some sekretariat spat , withdraw. Try to figure out what youre doing thats getting you into that position, and work on it.Leapfrogging off all of that office drama, if you find youre somehow always the victim, well, youre probably the problem. Stop playing the victim, and start solving problems. Change your frame of mind, and others will begin t o respect you more. Leaders dont get promoted for blaming all of their issues on others or on things outside of their control. They take the reins. Genghis Khan wouldnt have played the victim card, and neither should you.Have you ever voiced an opinion or idea in a work meeting that brings the conversation to a crashing halt? That probably means you havent been paying attention to your colleagues. You might feel like your idea was the best for the group. But if its met with confused looks and awkward pauses you likely havent been listening. Instead of handing down one seemingly great pronouncement, collaborate more with your colleagues to give and take ideas . Show you value their opinions, and theyll begin to value yours.The office shouldnt be all work and no play. Whod want to be in that environment every day? Taking a few minutes to share some personal news or show a funny cat video is one thing. But constantly hanging on someones desk rambling on about everything under the sun is another. If co-workers tend to run in the opposite direction to avoid being cornered by you and your chatty ways , youre probably bringing some level of toxicity to their lives. Save your chit-chat for the lunch hour or after work.Is it a given that youll be 15 minutes late every day? Do people not even expect a project from you by its due date, or do they avoid assigning you important tasks altogether? If your colleagues have given up on you doing things right, youre probably the toxic co-worker. You being unreliable frustrates everyone, even if it doesnt directly affect them. Its a matter of fairness. They got to work on time, so why should you get a pass? Hold yourself to the office standards to avoid being seen in this negative light.You might think its great that two of your colleagues pitched in at the last minute to help you get your work done. But outside of extraordinary circumstances, thats not normal. If everyone else can accomplish their workloads by themselves and only you receive help, youre probably seen as slow or untrustworthy.If your workload is unreasonable , you should present the issue to your boss and have potential solutions ready. But if people have to help you because your work is sloppy or sluggish, its up to you to shape up. Its not fair for your co-workers to have to keep an eye on you.This article was originally published on The Cheat Sheet . It is reprinted with permission.

How people living in cold countries survive the long winters

How people living in cold countries survive the long wintersHow people living in cold countries survive the long wintersWhenever I get sad about the upcoming long winter months in New York City, I watch My cousin Oskaar, the funny YouTube video of one Icelandic man explaining the difference between Icelandic and Australian winters to his cousin Dave, to put my winter in perspective.Its a beautiful day, in sunny Reykjavik at twenty minutes past three o clock Oskaar tells Dave in the video where he stands in complete Icelandic darkness. Can you landsee? No you cant see because its toodark.And yet despite these freezing temperatures and long stretches of darkness, Iceland, along with Norway and Denmark, consistently rank among the happiest countries in the world. As Americans prepare for our own winters, I thought it would be useful to look at how these happy countries absprache with annual extreme winters. Heres what I found.Stop complainingEnjoying months of short days and long nights begins with shifting your mindset. Instead of seeing winter as a prison sentence, see it as an opportunity. This positive mindset about winter was a reason for Norways low rates of seasonal depression, according to Fulbright American scholar Kari Leibowitz, who wanted to understand what kept Norwegians so happy.Leibowitz noted how Norway has ski season, festivals, and others community activities that make winter a cause for celebration.One of the things we do a lot of in the United States is we bond by complaining about the winter, Leibowitz told Fast Company. Its hard to have a positive wintertime mindset when we make small talk by being negative about the winter.To enjoy the dark and cold months, stop wasting your time complaining about the weather. Make a point to mark activities down in your calendar that will brighten your January - regardless of weather forecasts.Follow the Hygge lifestyleHygge, pronounced Hoo-guh, is a Danish winter philosophydefined as a quality of cozines s and comfortable conviviality that engenders a feeling of contentment or well-being. Being cozy can mean bringing out your fuzziest blankets or sipping your favorite hot beverage when youre outside in the snow. According to The Little Book of Hygge, 85% of Danes associate Hygge with candles. Danes believe in the power of mood lighting. The European Candle Associationreports that Danes burn more candles per person than anywhere else in Europe.But Hygge goes beyond the material world of coziness- its an atmosphere and an experience that anyone has the power to build. As Copenhagen-based photographerNana Hagelputs it,Hygge can happen when there are soft blankets and candles involved, but it has more to do with your mindset, relaxing and feeling comfortable with the people youre with, or alone.Hygge means that you prioritize making your harsh working environments as comfortable as you can with the materials and mindsets that youre given. It implies that you are prioritizing your mental and bodily health. Hygge is thought to be so restorative that Danish doctors have been known to prescribe it as a cure for the common cold.Bad weather can bring people closer togetherTime spent outdoors is a natural mood lifter, not just because sunlight has been scientifically found to make us happier, but also because it may force us to bond closer together. At least, thats the theory researchers studying Norways happiness are under. One of the editors behind the United Nations-backed World Happiness Report, John Helliwell, said that weather could be a contributing factor to Norways strong social bonds.There is a view which suggests that historically, communities that lived in harsher weather were brought together by greater mutual support, Helliwell said. You see this with farming communities as well, who will get together to pull a barn roof up. They dont ask about whos paying what. So the colder climate of the Northern European countries might actually make social support easi er.So go outside or head indoors, and change your preconceived attitudes about winter. See it as a time to strengthen friendships and make connections by warm hearths or out on the slopes. Weather should not hold you back from becoming your best self. As a Norwegian saying puts it, Det er ikke noe som heter drlig vr, bare drlig klr. Or There is no bad weather, only bad clothing.